Very similar to the ones I have made in Australia - just a change of decal. This one is 12v but they can also make the 6v ones, and I dare say, probably somewhat cheaper than a genuine Bosch one. The part that concerns me is that they state they have up to 70% more cranking power, which means they are using thinner lead plates. I wonder if they are offering a refurbishment service for when it eventually dies. With the ones I have made, if it does die, they refurbish it for about $80.